Quora is a Question-Answer website, on which people of the community, by putting their questions in front of the people, can get their answers and publish their answers for answering the questions of others. Today we will know in this article, how can you use Quora for the benefit of your blog or website.
In Quora’s own words, “Quora is a place to gain and share knowledge. It is a platform to ask questions and connect with people who contribute to unique insights and quality answers.” It empowers people to learn from each other and understand the world better. “
Quora has become a very popular platform worldwide in the last few years. In the screenshot given below, you get the global rank of Quora’s website. You can check the rank of US and the rank of India, which is very high. This makes Quora’s popularity clear.
Quora is ranked in top positions on many keywords in Google. Most of Quora’s traffic comes from Google and other search engines. That is, most of its traffic is organic. The SEMRush page below clarifies this point.
Benefits of Quora
You can see that only in Pakistan and India, Quora has the ability to get 45 Million visitors daily from Google. You can also see the number of its backlinks, which is a major reason for its high search engine rankings. With this, only this site in India is ranked at 28,91,000+ keywords.
So here it is, Quora’s traffic and popularity insights. Let us now know that if you are a blogger or webmaster, then how can you use Quora for your benefit.
How can you benefit from using Quora as A Blogger?
Quora has emerged a great content promotion platform for bloggers. Many people ask questions on Quora everyday. You just have to answer the questions, choosing from them. By doing this, you can improve the rankings of your site. The work sounds very easy.
Actually this task is easy too, but what questionsns you have to answer, how to answer and what things have to be kept in mind. All these things only matter whether you can take advantage of it as a blogger or not. We know these things soon, but first let me explain its benefits to you.
As you may be aware, we can divide the SEO process of any site into two parts, namely, On-Page SEO and Off-Page SEO.
Quora can basically help you as Off-Page SEO of your site. With further Quora in Off-Page SEO, you can get two types of benefits.
Backlinks benefits of Quora
Backlinks-building is the largest part of off-page SEO. When you answer a question on Quora, you can give a link to any of your related, relevant and useful posts in it. But remember, give the link only if it has any usefulness in the overall answer. Do not waste spamming. It will not be of any use. By giving links to such useful articles in Quora’s answers, you are basically getting a backlink from Quora for your website or blog, which has very high value.
The more website you get from backlink, whose domain authority is very high, the more its importance and value. According to MOZ, its domain authority is 89, which is very much. In this case, if you get backlink from different pages in Quora, then the ranking of your site or blog will also improve.
Referral Traffic
This is another major benefit of using Quora. So as you know that Quora has a website with very high traffic, its ability to send referral traffic to another website or blog is equally high. As
I mentioned above that you can include hyperlinks to useful, related and releavnt articles of your site or blog in the answers. When your answer to a popular question will be at the top in Quora and your link will also be in the middle, then many people will redirect to your blog or website by clicking that link. In such a situation, you will be able to get a lot of referral traffic from Quora on your blog or website. Now you know the direct benefits of more traffic.
Branding Identity
To ask and answer questions on Quora, you have to create your account on it. Now your identity in the account is from your name, your photo and your area of interest or qualification. Whenever you post a question or answer it, your identity is mentioned in it, as you can also see in the screenshot given below.
The user whose screenshot given above is not very popular on Quora right now. But if you answer a lot of questions and your answers lead to many views then your overall popularity and uniqueness increases. In such a situation, if you have a blog or website or a brand and you can establish a separate identity on Quora as your brand and in this way you can create your own authority.
Some important tips to use Quora
In the end, I would like to share with you some useful tips which can prove beneficial for you in the context of Quora.
- Give priority to the answers to the related questions related to your site/blog niche. For example, if your blog is about Digital Marketing, then people related to digital marketing should answer the questions asked on Quora and in that answers give links to related and relevant articles of your site.
- Prioritize answering questions that have no answers or fewer answers.
- Create or answer questions that may become viral in future.
- Never add unnecessary links or spammy irrelevant links in answers.
- Your answer should be useful according to the question.
- Use Images in Answers.