Cricket

Cricket Broadcasting Decision to end Indian monopoly

Karachi: Pakistan has decided to end its Indian monopoly in broadcasting while it will not be allowed to participate in future production tenders.

The Pakistan Cricket Board signed a three-year broadcasting agreement with PTV in September, which officials said would generate more than 200 million in revenue. The previous agreement was with an Indian channel, now to separate Indians from production. It has been decided that before this, Indian crew used to come to Pakistan for matches.

Last year, the Indian company refused to produce PSL matches in Dubai, forcing the PCB to hire another company in less time. To avoid such problems in the future, India will no longer be included in the next production agreements, only Pakistani companies will be able to participate, but if they lack technical facilities, expertise and equipment, they will be a foreigner. Will be able to form a consortium with the company.

When contacted, Media Director Samiul Hassan Burney confirmed that the PCB will no longer enter into direct contracts with Indian companies. A four-month production tender for the home series and Pakistan Cup from January to April from South Africa has been issued. Yes, only Pakistani companies will be able to participate in it, a consortium can also be formed with a foreign channel which has no dispute or legal issues with the PCB.

To a question, he said that the long-term production contract for the home season, which starts with the series against New Zealand after April, will be finalized with Media Rights. It has not been decided yet. In 2021 and 2022, , To be hosted by the West Indies and Australia, will be a production tender under the current Media Rights Agreements.

It may be recalled that the broadcaster of ICC and Asian Cricket Council is also an Indian channel, however, the PCB has not yet formulated any strategy in this regard.

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Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of Raabta.net. He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to Aagahi.pk, Mukaalma, and Pylon TV.

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