Optimize A Website For Search Engines by Considering 8 Parameters

Today, SEO, or search engine optimization, has grown in prominence as a marketing technique for all kinds of businesses. You will ensure the visibility of your website and its content to prospective customers by optimizing the professional activities of SEO. This will assist the website in appearing as an organic result rather than a paying result. Organic findings increase the visitor’s confidence rating on your website.

When you design a website with simple and straightforward navigation. It makes it easier for search engines to crawl the website. This boosts the customer experience and allows them to return. Google is the most used search engine. Google is now paying greater care to the user interface.

Optimize A Website For Search Engines by Considering 8 Parameters

The following are few specific technological aspects you should be aware of when optimising your website for search engines.

1. The Website’s Speed

For too many choices open to consumers online, it is impossible to have a website that loads slowly. One of the SEO rating considerations is the period it takes for the complete view of material on the website where the consumer has arrived. The longer the loading period, the more likely it is that future revenue may be lost. Begin by limiting the number of items on the website and utilizing simplified models. When you install additional extensions, widgets, and so on, the website can take longer to launch. Tracking codes may also be improved. The ideal time for a website to load is three seconds. Try to strike a reasonable balance between the website’s components and page architecture. Make additional changes if required to reduce the website’s load time.


Hypertext transmission protocol protected, or HTTPS, is the first feature you will use to construct your website’s architecture. When you use a stable protocol, such as HTTPS, it becomes a more SEO-friendly choice. This is due to Google using HTTPS as a metric that influences a website’s rating. When you have a website that is HTTPS, it immediately improves the rating. It would also introduce a layer of authentication and privacy to your website, which is something you can think about.

3. URL Structure

Even if your website has a sophisticated design, you can also have a user-friendly and straightforward URL layout. A URL aids in the replacement of IP addresses or numbers used by your device to define services with readable text. It easily explains the website to new customers as well as search engines. When properly optimised, it will improve your ranking factor. You must ensure that it is descriptive thus being as concise as practicable. The prospective consumer should be able to get an understanding of what is included in the connection simply by clicking on it.

4. Markup Data

Although Google will quickly define the category of your resource through looking at the page’s content and optimization, rich snippets can take the ranking to the next stage through providing the consumer with details such as the amount of star ratings, likes, and so on. You can quickly connect them to your website by installing and triggering plugins.

5. Improve the Links Quality

The higher the standard of the connection, the more traffic your website will get. Through avoiding poor redirects in your links, you will – the time it takes for your website to load and save browsers from having to navigate through multiple links to get to yours. When there are a lot of redirects, the page’s rating suffers. The search engine bots would only be able to ascend so far before abandoning your website. When there are so many chains redirecting, the search engine takes longer to find the desired target and finally ceases searching for it. Furthermore, prioritise the consistency of the relation over the quantity.

6. Avoid Content Duplication

While we’re on the subject of quality ties, don’t forget about the material. Duplicate material will create severe technological problems for your SEO. If you discover redundant material on your page, you must remove it as quickly as possible. Google search engines penalise spam websites and constantly review the content for duplicity.

7. Mobile Compatibility

If more users use their mobile devices to search for content, it is critical that the website is mobile-friendly. This ensures that users can reach the website from their cell phones with the same simplicity that they do from their laptops or tablets. This is also a vital aspect of strategic SEO since it has a significant impact on how Google rates the website in search results. You can monitor the mobile-friendliness of your website using free online software. Then you can refine it by taking the appropriate measures.

8. Design of a Website

While adding a lot of photos and effects may slow down the website and confuse the post, an outdated-looking website would also not appeal to users. Although it is not necessary to update the website on a regular basis, aim to make it as visually pleasing as possible. Have enough room for the consumer to learn and form an opinion regarding your brand. Maintain a readable font size so that people browsing the web from different devices can comfortably read your text. Though pop-ups are sometimes essential, hold them to a bare minimum. Constant pop-ups and advertisements can be very irritating to the consumer.

SEO and its technological considerations are a constantly evolving subject. SEO experts arm themselves with years of experience as well as emerging developments in order to stay up with the industry’s demand. The factors mentioned above are only a starting point for you to gradually equip yourself with further ways to optimize your website.

Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to, Mukaalma, and Pylon TV.

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