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What are Nofollow and Dofollow Links and their uses?

Whenever we talk about Search Engine Optimization (SEO), there are some common words which are very important. Such as bots, crawling,  No index, Doindex, Nofollow and Dofollow Links etc. All these words have equal importance in SEO.

In this post, we will learn about Nofollow and Dofollow in detail. Especially for newbies who are new to SEO and still do not know about Nofollow and Dofollow, this post will be very helpful for them.

Before talking about Nofollow and Dofollow link, I want to explain a little thing to you.

Suppose you are a blogger who has just created a blog. Now Google, how will Bing know that you have created a blog. For this, you will have to submit your blog’s sitemap to google. When you submit the sitemap, then google bots (you can also call it a spider. Their job is to go to a website and scan all the data there), will crawl your blog and index your site. So that a reader can find you in the search engine.

Now it is up to you that you want the page to be indexed in the search engine by the cone and not by the cone. We can do this through index and no index.

So let’s talk about Nofollow and Dofollow.

What are Nofollow and Dofollow and their differences

First of all, understand this term

Link Juice: When you hyperlink an article, page of a website, google bots follow that link and that link passes juice. This helps in the ranking of link juice article and also improves the domain authority.

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Nofollow links simply do not allow search engine bots to follow links. Only humans will be able to follow links.

Nofollow Link Example:

<a href=”http://www.shoutmehindi.com” rel=”nofollow”>blog kaise banaye</a>

Dofollow links allow Google and other Search Engines to follow the link by giving us the link juice and a backlink. If a webmaster is linking to you again through this link, then both Search Engine and humans will be able to follow you.

When you link a website or page, use the Targeted Keyword as anchor text.

Dofollow link Example:

By default, all hyperlinks are dofollow. So you will not need to do anything to make a link dofollow. To  add nofollow just  add rel = “nofollow” .

When Nofollow and Dofollow should use?

DoFollow

  • If you are linking to a high-quality website
  • If you have copied someone’s original work, as a reference

Nofollow

  • Low-quality sites such as casino, gambling or porn sites.
  • Unrelated content. Like if your blog is on technology but you have linked cooking websites
  • Affiliate links
  • Comment section because there are maximum chances of spamming here.

Is there a link Nofollow or how to check Dofollow 

Right click on the link you want to check in your browser and choose “Inspect Element”. You will have a window open with its HTML code. There you can see whether the link is dofollow or Nofollow.

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Below I have given a screenshot of the comment section on ShoutMeHindi, in which you can see the nofollow attribute.

No follow link in Shoutmehindi comments

Important Notice: –

Recently Google has said that they still count nofollow links as an outgoing link from your page in terms of page rank distribution. However, it depends where the nofollow link is placed. Placing a nofollow link in the bottom of the page has the least impact and when it is placed in the top it has a different effect.

No-follow Types

  • Robots Meta Tag: <meta name=”robots” content=”nofollow”>

It tells bots / crawlers / spiders not to follow the links on the full page.

  • Link Attribute: <a href=”http://www.google.com” rel=”nofollow”>

It tells the search engine not to count links in terms of rankings of pages.

That’s it for today. Nofollow and Dofollow are an important factor in SEO ranking. If you want to know about SEO in detail then read this guide. 

Any question? Request? Advice? something else? Please comment.

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Naeem Ur Rehman

Written by Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of Raabta.net. He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to Aagahi.pk, Mukaalma, and Pylon TV.

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