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What is Digital or Online Marketing and How to Get Started?

Friends, you must have heard the name of marketing and would have known about it but do you all know what Digital or Online Internet Marketing is.

If you know then it is okay, if you do not know then today we are going to tell you about this. In a way, you can call it a complete tutorial of digital marketing and online internet marketing.

What is digital marketing?

The only way to make your product accessible to people in the global market through online internet is in which you can promote your product or brand globally through digital equipment like mobile and computer . This is what we know as digital marketing or online internet marketing.

Just as if we promote offline advertising through leaflet, paplets, poster, banner, similarly online internet marketing or digital marketing is also done. The main objective of both is to reach as many people as possible. But through digital marketing, you can reach the global market at a low cost.

How do digital or online marketing?

Nowadays, even big political parties are resorting to digital aur online internet marketing to promote their party, and are also becoming successful. So let us know how you can advertise through this digital aur online internet marketing.

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1- Display Advertising

In this type of advertisements, we advertise our product by making 10-20 second video or gif image or banner ads and highlighting our product in it.

2- Blogging Ads

When the product’s advertisement appears on a blog. Which is related to the keyword of that blog post, or from the website visited by that user, the user’s interest is detected by his browser’s cache, and if the advertisement is shown to the user, then it is called a blogging advertisement.

You can also promote your product or service through the blog. It can also be a free blog or paid blog. It does not matter, just need to keep it updated.

3- Text Ads

When only text is displayed in place of an image or video on a blog or website,  then it is called text ads.

4- SEO or Search Engine Optimization

Search engine optimization is called SEO in short. If you have a blog or website or an eCommerce website, then the method you use to bring it to the first page of SERP (search engine result page) is called SEO. A major source of traffic for a blog or eCommerce website is the search engine itself. Currently, there are two types. There is on-page SEO and another off-page SEO .

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5- Sponsored Search

If you search a website in the search engine, then the other website related to that website appears above the first result of the serp, in which ad is written in one corner. The result written by that ad is sponsored serach product.

6- Social media marketing

When you use any social media like F acebook, twitter linkedIn, Instagram, you will see that on the timeline shows some user friendly advertisements. Which displays based on the user’s browsing cache and search history. If you advertise through social media, then with the help of this filter, you can set gender and age. This advertising is the cheapest and effective.

Facebook is a great marketing platform. Through which you can reach your target audience in a very cheap and effective way.

In the world of digital marketing, if you ignored the twitter, then you made a big mistake. There are currently over 300 million users on twitter . And many users are connecting on this every day. So it is a better platform for digital marketing like facebook.

7- Mobile Ads

In mobile ads, you can send SMS directly to the user’s mobile. Or if the user uses a smartphone, then he can display ads directly on his mobile screen.

8- Email marketing or Email ads

Through this, you send the information of your product in image, video or gif or in HTML directly to the customer in the inbox of his email. Due to which sell and traffic increases.

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9- Chat ads

When using the chat of social media, you convey the information about your product to the customer, then it is called chat ads.

There are many other ways of internet marketing. Many such tools will be found in the market through which you can target your customer. Some other ways

Floating Ads
Web banner Ads
Frame Ads
Pop-Up/ Pop under Ads
Expanding Advertising
Trick banner
Interstitial Ads
Online Classified Ads
Adware
Supplemental marketing

Conclusion

Now you must have understood what digital aur internet marketing is and how it is done. And why all national and multi national companies are using it. If you liked this post , then share it on Facebook , Google+ , Twitter .

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Naeem Ur Rehman

Written by Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of Raabta.net. He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to Aagahi.pk, Mukaalma, and Pylon TV.

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