What is SEO (Search Engine Optimization)? Free Guide for Beginners

Although there are many ways to generate a lot of traffic on your blog or website, which is the best? This article will be a complete SEO guide.

These methods include Social Traffic, Organic Traffic and Referral Traffic etc.

The traffic that we get from search engines is called organic traffic. Organic Traffic is considered to be the best source of traffic.

Let us know about organic traffic and search engines before knowing about Search Engine Optimization (SEO). Search Engines such as Google have created an algorithm under which they present different websites of the Internet in Search Engine Results.

Search Engine takes into account some complex factors and according to which the webpage is the best of any particular search query, it displays it in the search results in that order.

For example, suppose there is a search query, “How to Start a Blog?” . Now if you search this topic in Google, it will show you thousands of results. But we usually only click on the results which are in the top pages. But why? In this way, only a few posts which are ranked in the top pages, only they will continue to get all the traffic and the remaining results will remain the same.

This is the reason that search engines have fixed some rules under which search engine ranks search results keeping in mind many factors.

Now this question arises as to what are the factors? Actually, no one knows what are the factors that Search Engines rank websites or webpages keeping in mind.

But still there are many experts and there are many people who have knowledge according to their experience related to it.

What is SEO?

Creating your blog or website in such a way that it can gain organic traffic by ranking it in good positions in the search engine is called SEO .

SEO in English is full-form Search Engine Optimization. This directly means optimizing your blog or website for Search Engine.

Now the matter arises that how can SEO do because everyone wants to have a lot of visitors to his blog or website. There are many Bloggers and Internet Marketers whose reason for success is SEO. SEO has also played an important role in the success of Raabta.

Now let’s know a little about doing SEO. To understand this topic easily, I have written the rest of the post in Question-Answer Style. Hope you read this and get good information about SEO.

Can anyone do SEO?

SEO is not difficult to do. If you will keep all things in mind and know some tips, then you too can easily get high organic traffic by SEO.

Some important factors of SEO

SEO Factors
SEO Factors

There are many factors that we can keep in mind so that we can optimize our blog or website for Search Engine. Some of the important factors are:

  • Content Quality
  • Use Keywords with Content
  • Use of visual content such as images and videos
  • Hyperlinking
  • Backlinks
  • Domain name and Hosting
  • Permalink

Many more… ..

What are the types of Search Engine Optimization?

Generally, there are 2 types of SEO.

1. On Page SEO: This means that you work on top of your site to make it better ranked in search engine such as content quality, keyword optimization, title, tags etc.

2. Off-page SEO: In this, you mostly do link building activities such as forums, social media sharing and promotion,  guest posting etc.

Some more facts about SEO?

SEO is a very vast topic. It is so important that there are many people and companies that offer SEO services and do it like a business. If you want to make your blog less successful, SEO can help you a lot. 80% of Raabta is Traffic Organic.

Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to, Mukaalma, and Pylon TV.

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