Why does the ranking of the new blog post change over time?

The up and downranking of keywords is not a new thing, but one confusion that most webmasters face is the fluctuation in the ranking of the new blog post. Usually, whenever you publish a new blog post, you will see it in the first 4-5 pages of Google Search, but over time this ranking generally decreases, disappears or increases. This also raises a question that, if the quality of the page was not good, then why do such blog posts come forward in Google Search, and why does this ranking fall over time?

In a recent video, Matt Cutts answered this question, and when you see this video, I will explain to you how you can retain your ranking after Google Honeymoon Period. So let’s first watch the video:

Why does a new page’s ranking change over time?

Let me first throw some light on Matt’s Explanation.

Years ago, Google introduced the Caffeine Indexing rollout, which helped Google to index the web faster and to show recently published blog posts in Google Search results. Based on Caffeine, Google rolled out an algorithm tweak to show the latest / recent updates in Google Search. This means that when you publish a new blog post, Google will display it top first for a few hours and a day, because it is more recent. This is also true, because when you search about a recent event such as Earthquake, Sport Results etc., it makes sense. As Google always values ​​Quality, over time, Google improves or declines your ranking according to other signals from Google, according to other existing posts, so that they can show more relevant results.

This is one of the reasons that many times you see scrapped content in place of orignal content in search. And I am not wrong that when Google indexes the web, it already filters out Spam Websites so that it can maintain a clean web eco-system while still being part of Google Search results.

So even if the ranking of your new content drops for some time, do not panic, and keep doing your work, because if you have written a quality post, then over time you will get your ranking back. If your blog is already a quality blog (High Quality Blog), you will probably not see such a ranking drop, but for a new blog or middle level blog, such ranking dance is normal. Now here are some tips to improve your ranking over time.

How to maintain your Google Ranking of the new blog post?

Here I am sharing some tips that will help you improve your Google Ranking . As I mentioned above, it is very common that your ranking will drop, so even if it is dropping for a few weeks, there is every chance of it returning to its orignal postion. Here I am sharing some tips which will be helpful:

Content Quality:

This is the first requirement, and is the foundation of your rankings. If you write only for search engines, then you have to change the way you write. You should write for human users, and then improve your content SEO Score. Which is very easy:

  • Put the Keyword in the H1 Tag.
  • Put the keyword in the H2 Tag.
  • Maintain a good keyword density.
  • LSI (Latent Semantic Indexing) Keywords Add.
  • Bold and Italicize the important part in addition to keywords – it is the idea to make your content scannable. This will not only help the search engine to identify strong keywords in your blog post, but it will also help the readers to scan your content quickly.
  • Article Length – This is a Known Factor for Great Ranking. With good content, keep an eye on the length of your article. Articles with a proper length generally rank well.
  • Add videos slides and another rich-media to make your content more interactive and useful.
  • Make sure Page Load Time is not too much, because Google penalizes slow-loading pages.
  • Use Google Authorship.
  • If you are writing new articles, take advantage of the star rating in Search.

A good strategy is to analyze the top 10 results , and try to write something that is already better than the top 10 results. Keep your blog’s niche as well, because with time, you will be ranked out for similar topic by niche blogs.

Social Media Share:

Social Media Share and Bookmarking is another known signal for Google ranking. Make sure that you have proper call to action bookmarking and sharing buttons in your blog posts. If you use WordPress, you can use plugins such as Digg-Digg to add such buttons. You should always promote your old blog posts on social media sites such as Facebook, Google Plus, Twitter as it will help you get more shares and your social ranking will be better.


You should keep building links for your existing posts. To get links for your blog, do not use any spam method or un-natural method. A great idea is to write a guest post on a niche based blog, and get a backlink saath to the context of the article.

Create more content on similar content:

Try to dvelop more content on the topic on which you are writing. If I am writing a post on How to Maintain Google Keyword Ranking for quotes, then I should also write these posts: How to check Keyword Ranking? Or how to get your blog posts into Google Search?

Because users search for similar articles it has a lot of potentials and it also helps in telling the search engine that your domain is writing articles on similar topics. If you have a budget, you can use HitTail, which helped Harsh discover many Long Tail keywords that he should write on his blog.

That’s it, it will ensure you that despite Google Dance, you can get back your lost ranking. So if you are now seeing a new blog post missing the ranking in the search engine, instead of worrying more about it, keep working naturally, and make sure the above points are focused and focused on them. Once Google determines your actual ranking after some time, you will get a high ranking in the true sense.

Naeem Ur Rehman

Pakistan's youngest blogger and the CEO of He is currently the student of BS Environmental Sciences at University of the Punjab, Lahore. He is also working as a senior advisor to, Mukaalma, and Pylon TV.

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